Secondary Application Essays for Medical School Essay

Auxiliary Application Essays for Medical School - Essay Example There are likewise the individuals who volunteer since they have felt the pitiless sting that life had burdened them with. A couple of additionally volunteer because of the ingrained arrangement of qualities that propel them to follow up on profoundly held convictions about the significance of helping other people. In any case, I volunteer to serve my locale; address probably the most problems that are begging to be addressed confronting individuals of my locale. My volunteerism soul was motivated by the profound comprehension of the issues looked by the individuals of my experience - the Mexican American people group. My movement to South East Asia gave me further energy to seek after volunteerism and serve individuals needing assistance. The excursion uncovered me, without precedent for my life, to neediness and unexpected weakness of enormous size. I understood that neediness and deficient medicinal services could prompt inauspicious cultural conditions. The outing likewise made me mindful of the real factors of the variations in the worldwide economy. All these time, it caused me to acknowledge volunteerism and the commands of volunteers much more. Because of these encounters and attributable to my tendency towards a clinical profession, I chipped in for the American Red Cross in San Francisco in 1992. My work was to educate blood givers about the structures and strategy. I could make some commitment here attributable to my capacity to communicate in Spanish, my solid relational aptitudes and my capacity to adequately utilize my ethnic character. In the interim, I got an improved comprehension of mutual assorted variety and furthermore honed my delicate abilities. At the point when I earned a mid year entry level position at the California Pacific Medical Center in San Francisco in 2003, I understood that my most appreciated objective to investigate the entrancing universe of medication had at last appeared. Shadowing specialists from various branches of the Medical Center, I immediately took in the substance of human services. At the end of the day, I understood that medication gave the most proper vocation to an individual with a fitness to chip in and be of administration to

Energy Resource Challenges Essay Example | Topics and Well Written Essays - 250 words

Vitality Resource Challenges - Essay Example Thirdly, creator specifies fluid energizes and the act of transforming food into fuel. For example the cellulose in corn is utilized to create ethanol. Be that as it may, at present, there is a move from the utilization of food grains to that of the stalks and stubble left after reap, therefore not settling on the loss of grains to the age of intensity. The National Renewable Energy Lab utilizes a plant to divert extras from the gather and numerous other non-usable things into vitality. At long last, the creator discusses the utilization of wood chips to produce power. All things considered, in spite of the way that sustainable power sources have a few preferences, there are additionally a couple of difficulties to their viable use. For example, on account of sunlight based force, a sun oriented concentrator is required which might be hard to keep ones terrace. Likewise, in the United States, the expense for vitality is low and consequently the sustainable power source industry faces solid rivalry from non-renewable energy sources. Thirdly, so as to have any kind of effect with sustainable wellsprings of vitality, it must be for an enormous scope. Finally, there is additionally an absence of desperation concerning the usage of inexhaustible wellsprings of vitality. One type of sustainable power source not referenced in the video is Hydroelectricity, in which water is outfit for creating vitality.

Reasons For Writing a Research Proposal

Reasons For Writing a Research ProposalThe reasons for writing a research proposal are multiple. Whether you're looking to create a lasting impression on a university or corporate board, or you just want to impress that particular person, a good research proposal is the perfect solution.Research is an important process, but it has the ability to have a great influence on the future of a company or institution. Companies that choose to invest in research can get a wide range of different results. Companies who choose to invest in research have the chance to get exceptional information that will help their company grow.The information you get from a research proposal is invaluable. Many times companies will find information that they may not have considered before. They might also be able to find information that will help them answer a question that they had without having to hire an employee to do it for them.Research proposals are easy to write. You can write one based on the goals of the company and the goals of the researcher. You can also look at your budget to see what you can afford to spend on the project. As long as you have all of the necessary information, then you can easily write a good research proposal.When you're starting to write a research proposal, it's important to focus on what it is that you want to achieve. It's important to outline all of the goals you have with the project, such as time frames, objectives, and funding that you need. This allows you to be more specific with your plan and the research you need to do.Your research proposal should be professional. Your research proposal should look professional, but it should also show the kind of dedication you have towards the project. There are many steps that you can take to make sure that your researchis a success.If you want to ensure your research proposal looks professional, then you should have your proposal written by a professional. A professional writer can help you write a good research proposal that will impress the individuals who will read it. By writing your research proposal with a professional, you're ensuring that you're making the most of your research.If you're looking to write a research proposal, then you should take a look at some of the reasons for writing a research proposal. It may be the key to creating a success for your research project.

Help Your Child Make Their Own Stethoscope

William Faulkner s Unconventional Writing Style - 1689 Words

William Faulkner’s unconventional writing style is widely renowned for his disregard of literary rules and his keen ability to peer into the psychological depths of his characters. His novel As I Lay Dying is no exception to his signature style. This book sets forth the death of Addie Bundren, her family’s journey through Yoknapatawpha County to bury her with her relatives in Jefferson, Mississippi, and examines each character in depth from a variety of perspectives. While this journey wreaks havoc among members of the family, As I Lay Dying serves as a dark reminder that life is to be lived and that happiness is within reach. Addie Bundren, the novel’s seminal character, lived a sad life. She recalls that â€Å"I could just remember how my father used to say that the reason for living was to get ready to stay dead a long time† (169). Although Addie remembers hating her father, she adopts his philosophy. She says, â€Å"I knew at last what he meant† (175) and this understanding guides her life of sorrow and sadness. She feels no comfort or joy in her husband and merely exists with him, â€Å"I did not even ask him for what he could have given me: not-Anse. That was my duty to him, to not ask that, and that duty I fulfilled† (174). Even her children have no special place in her heart, â€Å"I gave Anse the children. I did not ask for them† (174). The children merely take from her and she finds no satisfaction in mothering. The only excitement she finds in life is in her affair withShow MoreRelatedAnalysis Of The Poem Southern Gothic 1566 Words   |  7 PagesEdgar Allen Poe poems in the 18th century. Most writings were formed around the Civil War era, which plays an enormous part in the tone and setting in Southern Gothic writing styles. (O’Connell 63) Southern Gothic writing elements consist of â€Å"horror, romance and psychological and domestic dramas† (63). The setting of Southern Gothic was al ways dingy and dark which explains the tone of most southern states at this time. Southern Gothic writing styles were known to be grotesque, violent and gloomy withRead More The Southern Dialect as Seen in the Works of William Faulkner2801 Words   |  12 PagesThe Southern Dialect as Seen in the Works of William Faulkner In the writings of William Faulkner, the reader may sense that the author has created an entire world, which directly reflects his own personal experience. Faulkner writes about the area in and around Mississippi, where he is from, during the post-Civil War period. It is most frequently Northern Mississippi that Faulkner uses for his literary territory, changing Oxford to â€Å"Jefferson† and Lafayette County to â€Å"Yoknapatawpha County,† becauseRead MoreMark Twains Influence on American Literature Essay examples1208 Words   |  5 Pagesaccurately exemplified America’s southern culture. From his early experiences in journalism to his most famous fictional works, Twain has remained relevant to American writing as well as pop culture. His iconic works are timeless and have given inspiration the youth of America for decades. He distanced himself from formal writing and became one of the most celebrated humorists. Mark Twain’s use of the common vernacul ar set him apart from authors of his era giving his readers a sense of familiarityRead More The Sound And The Fury Essay2676 Words   |  11 Pages THE SOUND AND THE FURY William Faulkners background influenced him to write the unconventional novel The Sound and the Fury. One important influence on the story is that Faulkner grew up in the South. The Economist magazine states that the main source of his inspiration was the passionate history of the American South, centered for him in the town of Oxford, Mississippi, where he lived most of his life. Similarly, Faulkner turns Oxford and its environs, quot;my own little postage stamp of nativeRead MoreBrief Survey of American Literature3339 Words   |  14 Pagesoral tradition creation storiesï ¼Ë†Ã¨ µ ·Ã¦ º Ã§ ¥Å¾Ã¨ ¯ Ã¯ ¼â€° trickster talesï ¼Ë†Ã¦  ¶Ã¤ ½Å"å‰ §Ã¨â‚¬â€¦Ã¤ ¼  Ã¥ ¥â€¡Ã¯ ¼â€° rituals / ceremoniesï ¼Ë†Ã¥â€¦ ¸Ã¤ » ªÃ¯ ¼â€° songs / chantsï ¼Ë†Ã¦â€º ²Ã¨ ¯ Ã¯ ¼â€° Anglo Settlers’ Writings Highly religious and pragmatic - John Smith, founder of Jamestown, Virginia; Pocahontas - John Winthrop, â€Å"A Model of Christian Charity†: â€Å"†¦ We shall be as a city upon a hill. The eyes of all people are upon us†¦Ã¢â‚¬  - William Bradford, Of Plymouth Plantation (1630-50, pub. 1856) - Anne Bradstreet (1612-1672), The Tenth Muse (1650), the first volumeRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 PagesChapter 1: The Invention of Writing - From the early Paleolithic to the Neolithic period (35,000 BC to 4,000 BC), early Africans and Europeans left paintings in caves, including the Lascaux caves in Southern France. - Early pictures were made for survival and for utilitarian and ritualistic purposes. - Petroglyphs are carved or scratched signs on rock. - These images became symbols for what would be the first spokenlanguage. - Cuneiform – Wedged shaped writing, created in 3000BC. StartedRead More PARADISE FLUBBED: Pynchon the New World Essay4618 Words   |  19 PagesCorrupt America may (or may not) be revealed; where, we sense, she will discover either Transcendance--and thus Justification, even Redemption--or mere paranoia. However, Gravitys Rainbow (1973), turns away from America of the 1970s to Europe of the 1940s, as if Pynchon himself were stuck on lot 48 and hadnt yet figured out What Came Next for the New World. Rather than rockets, Vineland opens with carrier pigeons (coming from the east, from Europe?), and blue jays (screaming, nest-stealingRead MoreHumanities11870 Words   |  48 Pagesthe perspective, the composition, color, etc. After going through a process of decision making and execution, an artwork is produced. Over time, the artist develops a set of unique solutions that he/she is familiar with. This becomes the artists style. In other words, the artist slowly coins his/her own artistic language. Most artists will start with an established masters language before molding his/her own identity. The viewer, on the other hand, needs to reverse engineer and decode theRead MoreTranslation of Newspapers. Problems of British-American Press Headlines Translation15808 Words   |  64 Pages...................................3 II. Chapter 1 .......................................................................................................6 Newspaper texts. Difficulties of translation. 2.1 Types of newspaper documents. Newspaper style. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2.2. Linguistic peculiarities of newspaper headlines. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 2.3. On the difficulties in translation the newspaper headlines†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 2.4. Stylistic peculiarities of translation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....27 2.5 Transformation in Translation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreKhasak14018 Words   |  57 Pagesseven collections of short stories, six collections of political essays and a volume of satire. He has also translated his own works into English. He was a true visionary and India’s foremost fabulist in the recent past. His writing is as evocative as that of William Cuthbert Faulkner and Gabriel Garcia Marquez. Speaking of his enormous range one can notice his transition from the angry young man to the mature transcendentalist in his novels. His economy of words, intensive brooding, and blooming imagination

Truman s Decision On The Dropping Of The Atomic Bomb

Aldrin Ubaldo HIS 218-03 Atomic Bomb Paper Presidents Harry Truman’s decision on the dropping of the atomic bomb was the best decision he could make because having another land invasion similar to D-Day of June 1944 would risk more resources and soldiers’ lives on either side. Paul Fussell article states that in PFC E. B. Sledge memoir With the Old Breed at Pelieu and Okinawa. As the U.S military fights closely to the mainland of Japan, the fighting in the surrounding islands in Iwo Jima and Okinawa was getting more vicious than in previous fights and that having a new land invasion would be a â€Å"ghastly bloodletting† and would shock the American public and the world ( Fussell, pg. 16). The Japanese were ruthless fighters and would never give up and would die for their country. It was said that every Japanese soldier, woman and children would fight from coast to coast (Fussell pg. 17). The Japanese code bushido meaning â€Å"the way of the warrior† meant that surrendering was absolutely dishono rable to the Emperor and the country and most soldiers would prefer to take their own lives rather than surrender to the enemy (Correll Enola Gay). The Japanese were prepared to take as much casualties as possible with an estimation of commitment of 2.3 million troops (Correll Enola Gay). Yes the atomic bomb would kill thousands of civilians but these civilians may have been trained to commit suicide runs against the allies if an invasion was put through (Fussell pg. 17). With theShow MoreRelatedTruman and Atomic Bombs649 Words   |  3 Pagesto take a side and then write an editorial on Harry S Truman’s decision to order the dropping of the atom bomb. HARRY S TRUMAN amp; THE DECISION TO ORDER THE DROPPING OF THE ATOMIC BOMB Boom! Boom! Seventy thousands Japanese citizens were perished instantly after the first atomic bomb was dropped in Hiroshima on August 6, 1945. 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The atomic bomb was a revolutionary invention that raised many questions, most comprehensively, why? Why did we drop the atomic bombs? This question regarding the motivations behind dropping the atomic bomb has been mostly buried by the actual event. While Truman himself stated in an August 1945 radio address and further emphasized in his 1955 memoirs that the atomic bombs were dropped in order to â€Å"shortenRead MoreEssay Pres, Truman Atomic Bomb Decision1421 Words   |  6 PagesPresident Trumans Decision to drop the Atomic Bomb on Hiroshima and Nagasaki During World War II the war in Europe ended after the unconditional German surrender at General Eisenhowers Headquarters in Reims, France, May 7, 1945. After the unconditional German surrender in Europe the war shifted to Asia and the Pacific. As the war continued against Japan the Allied forces captured islands such as Iwo Jima and Okinaawa close to Japan brought the Japanese homeland within range of naval and airRead MoreThe Atomic Bomb Of Truman s Diary Entry From The Potsdam Conference867 Words   |  4 Pagesmilitary advisors, President Truman had several people s opinions in mind, with many opinions present it made the decision on whether to or not to drop the bomb difficult to decide for the president. Many can agree or disagree with what would have happened if Truman hadn’t had ordered the first atomic bomb dropped. If the bomb hadn’t been dropped, there is no telling on what would have happened in the war with Japan. President Harry S. Truman s intentions of the atomic bomb were to bring an end to theRead MorePresident Truman And The Dropping Of The Atomic Bomb1280 Words   |  6 PagesThroughout history there have been many important decisions made by our presidents that have affected our country for the better and for the worse. Even though people claim that they could have made better judgement calls than what have been decided, no one knows exactly what circumstances the president is under when the decisions have to be made. In the case of President Harry Truman and the dropping of the atomic bomb, many speculators say that it was a great way to resolve the war with Japan whileRead MoreDropping The Bomb Of Hiroshima And Nagasaki During World War II921 Words   |  4 PagesDropping the Bomb In 1945 America committed an act that some consider to be one of the most destructive acts in the world. It has been questioned why America would execute the devastating dropping of the bombs, nicknamed fat man and little boy, on Hiroshima and Nagasaki during World War two. One of the first and probably main factors for dropping the bombs was to end World War two as soon as possible. The cost of the war was steadily increasing and Truman wanted keep the cost as low as possibleRead MoreAtomic Bombs And Its Effects On Japan1369 Words   |  6 PagesCan you imagine how many atomic bombs that have killed many Japanese during, World War II in Japan? On August 6, 1945, a new weapon with a significant explosive power known as the atomic bombs just has been dropped on Japan. The dropping of this weapon on Hiroshima and Nagasaki there were 262,020 civilians were killed. The United States to chose the atomic bomb in order for Japan to surrender and end the war quickly. Likewise, President Truman as the duty as president and Commander in Chief to protectRead MoreThe Dropping Of The Atomic Bomb853 Words   |  4 Pagesall have diverse opinions on the dropping of the atomic bomb. Varying from, it should be dropped to bring an end to the war with Japan, to it is i nhumane to use such a power weapon on the Japanese military. Having so many diverse opinions on the newest found weapon, made the decision difficult for President Truman. There is no found proof that the war would have ended shortly after if it hadn’t been dropped. It was an uncertain factor on what would happen if the bomb wasn’t dropped, as well as whatRead MoreThe Atomic Bomb : A Significant Period Of Time That Molds The United States980 Words   |  4 PagesThe Atomic Bomb in Japan President Truman, decision over booming Japan is a significant period of time that molds the United States. The crucial decision that was made on August of 1945, brought World War II to an end. While bringing the WWII to an end, it attracted a lot of debates over the use of the atomic bombs in the war. Even though the WWII has ended decades ago debates still lingers to this point. Having people in both sides of the debates, makes people wonder if the use of the first atomic

Implementation of a Sustainable Business Cycle

Question: Discuss about the Implementation of a Sustainable Business Cycle. Answer: Introduction This study has been aimed to the marketing fundamentals of the Australian dairy industries. The background of the Australian dairy industry has been discussed. The review of the marketing macro model and the forces of the selected industry are beneficial in order to identify the opportunities and threats presents in the markets. The performance of the consumer audit for each of the segment is important to understand the level of involvement. In this essence, the buyer decision process has been discussed (Svensson and Wagner 2012). The range of the Australian dairy industry is approximately $13 billion along with the manufacturing and the export industry as stated by Barnes and Toma (2012). The farm gate value is $4 billion and it can be assumed that this dairy industry is useful to enhance the regional Australian societies. In addition, nearly 6000 Australian dairy producers manufacture approximately 9.7 billion of litres milk within a year. Therefore, Australian dairy businesses recruit 40,000 Australians in their organisations as well as in their businesses. Fakowski (2012) mentioned that Dairy business is growing day by day in the rural sectors of Australia. Situation analysis Industry (Company) Murray Goulburn Co-op is a popular dairy products manufacturing company in Australia. As per the companys background, it can be observed that this company has the power to control completely by the dairy farmers as well as by the suppliers under the cooperative operations. Murray Gouldburn Co-op gives the opportunities to the farmers and the shareholders the competitive milk pricing strategy to southern region as well as to the Sydney market region simultaneously. Size The financial statement of this dairy manufacturing company is also helpful to identify the financial position of this organisation among the overall Australian dairy industry. As per the annual report of 2015 of this business, it can be seen that the net profitability is $21.2 million (Cicconi-Hogan et al. 2013). Growth The growth of this business has been increased by 29% from the previous year and the present growth rate of Murray group is $1.13 billion (Cicconi-Hogan et al. 2013). Therefore, it can be predicted that Murray Goulburn Co-op would be increased in the future. As a result, the revenue and the profitability earned by the company would also be increased. Industry trends It can be observed that the trend of the per capita consumption of dairy business have effectively increased over the periods. The per capita drinking milk consumption is presently evaluated by 105 litres and it has been reached to the highest level compared to the past periods. Competition Major competitors Two of the competitors of this mentioned Australian dairy company are such as Fonterra and the Burra Foods. Burra foods is one of the eminent dairy manufacturing organisation in Australia and is one of the tough competitors of Murray co-op. It mainly focused to the development of the relationship with the suppliers as well as with the consumers. Henceforth, it framed a strong business structure. (Boniface, Gyau and Stringer 2012) stated that Fonterra is aimed to the sustainability in the Australian dairy industry. The net profitability earned by Fonterra is $409 million, which is higher than Murray Co-Op. As a result, the growth rate of this company has also been increased (Ho et al. 2013). Burra foods Strengths Weakness Over the periods, the earnings of this organisation has been increasing. Lack of further improvement It has greater scope to manufacture dairy products Lower infrastructure of the market Lower cost of production Lack of the adaptation of updated technologies. Large numbers of cattle within this particular dairy manufacturing organisation. Per capita production has been decreased. Fonterra: Strengths Weakness Good financial performance and good financial position Lower variety of the dairy products Higher infrastructure and greater management Focused on the taste of the products. Do not focus about the effect of the health. Export of higher amount of dairy products Lack of taking of group decision Adaption of new technologies and increasing of sales Poor quality of the products Market shares Figure 1: Market share of Australian dairy organisations (Source: Berthon et al. 2012) From the above figure, it can be observed that the market share of Murray Goulburn is higher compared to other competitors. Therefore, the consumers are looking for the products of this company than the other dairy manufacturing organisations. Explanation of the audit Burra foods: Ansoff matrix Market penetration Burra foods manufactured four types of manufacturing products such as Milk powder, Bulk liquid etc. The existing market can be recognised as Korumburra, Victoria. Product development Planned to manufacture more new dairy products. Market development Burra foods aimed to expand its product in the market of south Gippsland operations. Diversification Burra foods is willing to enhance its market in the south Gippsland operations with the specialisation of butter, milk, cheeses. BCG matrix: Cash cows Full cream milk powder Cream cheese Skim cheese Stars Frozen cream Cream powder Question marks Milk proteins Skim milk powder Dogs Standardised milk Instant milk powdered Fonterra Ansoff matrix Market penetration Specialises in the products of western star butter, ski yogurt etc. In Australia, Fonterra acquired the companies like Bonland dairies, Murrumbidgee dairy. Product development Aimed to manufacture new palm products Market development Tried to expand their products to the another parts of Australia. Diversification Fonterra aimed to manufacture new palm products to the other regions of Australia. BCG matrix Cash cows Western star butter Cream cheese Cream, beverages Stars Perfect italiano cheese Market development Mainland cheese Dogs Ski yogurt Customer Consumer behaviour is the choice, taste and preferences of individuals. More specifically, with the help of this concept of consumer behaviour, the buying behaviour of the customers can be identified. Decision making process High involvement Low involvement Cheese, butter Other milk made products From the above table, it can be stated that consumers are highly looking for cheese and butter of Murray co-op. In these two products, this company is specialised. It maintain the quality of the products Customer audit In order to make a consumer audit based on the review from the consumers, it can be stated that Murray co-op is specialised in the manufacturing of cheese and butter. It has the comparative advantage on these two products. Murray co-op tried to maintain the quality of the products. This will significantly enhance the market share in the dairy industry. The organisation can earn higher profitability and the total revenue of the company will also increase. Explanation of the audit As the profitability of the company has been increased, this will try to maintain this financial position and want to hold this profitability. In this order, this company aimed to the production of these two products. Murray co-op also wants to improve the production of the other milk made product that it can acquire the first position in the Australian dairy industry. As a result, the profitability statement will be effectively enhanced. Climate Political Sometimes government policies as well as regulations for the dairy business will affect the decisions of the farmers in case of making of decisions. In this context, it can be observed that sometimes do not give the permission for the export of the manufactured dairy products. It will reduce the sales of the company. Economic The economic instruments can affect the dairy business and the purchasing power of the organisation. The rise of the purchasing power will significantly enhance the spending. Therefore, it can be concluded that this increase in the purchasing power will increase the sales of the dairy products of the company. Social As per the taste and preference of the different consumers, the sales of the dairy products may be fluctuated. In case of the vegan consumers, the purchasing of the milk made products will be reduced. This will affect the overall sales of milk and the milk made products. Technological Technological adaption or the uses of the new technology will effectively increase the production and the sales of the manufacturing products. This will increase the price of the products. However, the quality of the manufacturing will be significantly increased. Demographic Based on the demographic choices, the organisation aimed to produce varieties of dairy foods. This will be helpful to manufacture different types of foods for different level of customers. Natural In this context, it can be stated that different harmful gases may hamper the manure, which is necessary for the feed production. This in turn reduces the total production of a dairy industry. Opportunities and threats Opportunities Threats In order to evaluate the opportunities of this mentioned dairy business, it can be mentioned that the financial position and the growth rate of Murray Goulburn co-op is quite appreciable. Berthon et al. (2012) suggested that these would effectively reflect the Murray Co-op to include the innovations in their business. Palupi et al. (2012) argued that over the time, the competition has increased within the industry. It has been already observed that Fonterra earn profitability compared to its competitors. Therefore, the growth rate and the financial position are comparatively higher from Murray Goulburn Co-op. Collaborators Intermediaries In order to manufacture dairy products, the company has several intermediaries. They also play the important role in case of the production. Likewise, after the production, the company has to go through several stages, where the intermediaries play important steps. They transfer the products from the farm gate to the target customers. Suppliers The suppliers are the milk collectors, distributors or other raw materials providers. They are the retailers or the wholesalers. In order o accomplish the overall procedure or the supply chain, these suppliers perform the crucial part. Segmentation Figure 2: Market segmentation (Source: Bardhan, Sharma and Saxena 2012) It is known that several procedures can be adapted when divide the larger industry into smaller segments. Each procedure is important to yield several information in order to concern the target market. Demographic This approach of the segmentation is depending upon the factors such as gender, occupation, age, income level and the family status. These information are beneficial to recognise the regions of the interest and the requirements (Khoi and Van Dung 2014). In this purpose, the requirement of the age group of 20-30 years would be differed from the age group of 50-60 years. Therefore, Murray Goulburn has set out the prices of the manufacturing products based upon the income level or the standard of living. Higher the level of income, greater will be the price of the products of specific regions and vice versa. Geographic It is the common strategy and it is served to the consumers to a particular region. On the other hand, sometimes targeted audience has several preferences depend upon the position of the business. This marketing process is common in terms of the small sized business and it serves a wider range of the demographic consumers within the regional territory. Psychographic This type of market segmentation focused to the lifestyle of the consumer behaviour. Therefore, this method can be evaluated by the willingness and the activities. This type of segmentation is able to identify the several group of customers, who are looking for powdered milk and who are willing to avail box milk (Khoi and Van Dung 2014). Behaviour As per this segmentation, the dairy business would base on the groups willingness for the service offered by the company. Boniface, Gyau and Stringer (2012) mentioned that the knowledge, frequency of the usage as well as the loyalty is the key measurements of this particular segmentation. Therefore, complete knowledge is the important factor in order to understand the valuation of the service offerings by the organisations, total sales and the marketing process. Target markets Based on the above four segments, the geographic and the demographic segmentation have been considered in this study. In this order, it can be stated that the large sizes business is able to operate its business across different countries. It is easier to include the regional and the cultural differences and can easily adopt the taste and preferences of the consumers Primary/ secondary target markets In order to make decision, the primary and secondary segment is important to consider. Henceforth, Murray Goulburn has identified some requirements. In this context, Zoeteweij-Turhan (2012) opined that the consumers are used to purchase the manufacturing products of Murray Co-op, as most of them drink milk once or twice in a day. According to Fuller and Beghin (2015), it is come to know that consumers are very much worried about their health and therefore, they are not reluctant to purchase milk regularly. As a result, it can be stated that the requirement for the products would not decrease. Moreover, on the based on the secondary segment, it can conclude that consumers depend upon the reputation, brand loyalty. They always want to purchase the milk made products in turn of the affordable prices. Buyer decision procedure for the segments under investigation In this section, the influential factors, which reflect the consumers to purchase the products, have been analysed. In the points of Cakir and Balagtas 2012), it can be identified that the necessity for the products is the primary requirement, which would fetch the customers to purchase the products. The consumers focused whether they would afford the price of the products. In order to make higher profit, if the manufacturing company set out higher price for their products, then the consumers may reluctant to take the products and may switch to the other company (Douphrate et al. 2013). There is several numbers of suppliers within the dairy industry of Australia. Henceforth, the price of the products is also the key factor to determine whether the consumer would purchase the products or not. Strategic chosen for different segments Market segmentation is helpful to identify the differences as well as the similarities between the customers of the different regions. This will reflect to the organisation to understand the taste and the preferences. In case of the demographic segmentation, the strategy followed by this, is assumed to be helpful to estimate the advantage of the provided benefits of the manufacturing products. It is beneficial to apply the business to business approach in the markets. Under this strategy, the target market can be segmented depend on the size of the market. The strategy of the psychographic segmentation can be evaluated with the measurement of the functions, interests etc of the organisations and the consumers respectively. On the other hand, the strategy of the behavioural segmentation can divide the customers into some groups as per their knowledge, rate of usage etc. Segmentation in terms of benefit: This stage indicated the advantage of the consumers seeking whether to maintain the product of the particular organisations. The customer perceive the advantage of purchasing the manufacturing products, and it is helpful to estimate the relevancy of the organisation as well as it will be easier to develop the marketing messages. According to Svensson and Wagner (2012), market segmentation is significant to enhance the focus on the mentioned dairy organisation. With the increase of focus on Murray co-op, it can predict that the return from the business will also increase. As a result, the profitability from the business will effectively increase. With the raise of the focus on Murray co-op, the competition will increase. Hence, it can anticipate that the market share as well as brand loyalty of the existing organisation will increase (Bardhan, Sharma and Saxena 2012). Positioning map Figure 3: Positioning map (Source: Created by author) The above figure shows the for positioning map Murray Goulburn co-op. In addition, it is also helpful to recognise the competitive advantage of the same organisation. From the above figure, it can be clearly seen that Murray Goulburn is focused to the different income group and their living standard. This proves that this dairy manufacturing firm is interested to the ability of the consumers. Most of the organisations set the prices of the product in order to higher profit and in order to survive in the dairy industry (Khoi and Van Dung 2014). Therefore, Murray Co-op set affordable prices in turn of the manufacturing products. On the other hand, Murray always tried to manufacture good quality of products that the consumers want to maintain a long term relationship with them and this organisation can develop its business fruitfully in the future (ABC News. 2016). Conclusion The overall study is helpful to establish the market scenario of the dairy industry of Australia. In this purpose, this study is helpful to Co-op. The size of the company, growth rate, and financial statement has been discussed. In this respect, it can be seen that the financial performance of the company is quite appreciable and the growth rate has also been increasing from the previous year. On the other hand, this study is also helpful to measure the industrial size of the Australian dairy market. Comparing with this industrial valuation, It is easier to understand the position of the mentioned dairy manufacturing company. Moreover, this study is also helpful to measure the market segment. In this connection, the study has discussed the different steps of this market segment. There are four steps such as geographical, behavioural, demographical and psychographic segments. These four segments are helpful to measure and discuss the four different techniques. Relation with this, this study is beneficial to establish the specific market strategy, which is followed by Murray Goulburn Co-op. The advantages of the uses of the market segment have also been measured. Recommendations After analysing the overall study, it can be observed that Murray Goulburn Co-op is at good position in the dairy industry of Australia. However, Burra food is at greater position in the industry. In order to retain the number one position in the market and make growth, Murray Goulburn Co-op is required to follow some business strategies. Moreover, the management of the Murray Co-op can consults the field expertise, who can guide the company to improve. The management can construct a waste management structure. The wastage of the daily manure can be utilised significantly, which can be used up in the other cropping program. In order to enhance the development of this business, the dairy business is required to invest a large amount. The workers connected with this business; need to provide higher salary that they want to work with this company. Moreover, the cost of the raw materials, the foods of the cattle is higher. 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