International Hotel DEvelopment Essay Example | Topics and Well Written Essays - 3000 words

International Hotel DEvelopment - Essay ExampleHotels are oneness of the most profitable enterprises of this industry, particularly luxury hotels. Unlike upscale and upper upscale hotels, although luxury hotels project many of the same features and give relatively the same living experience, it is their exclusive nature that sets them apart from different much(prenominal) hotels (Barsky, 2001). With only a few hotels per country classified in the highest tier of luxury hotels, they key out the base of the hospitality industrys strength. The Marriott Hotel in London is one such hotel. To understand what call are these hotels classified into, the very specific categories that the hospitality industry puts them in it is important that one thoroughly analyzes and understands the hotels that make up each level and standard. This means to gauge the full effect and scope of a particular hotel, in this case the Marriott Hotel in London. This potbelly be done best through every the SW OT analysis, defined by Albert Humphrey, which focuses on the strengths, weaknesses, opportunities and threats of an milieu or the PESTLE analysis, which means analyzing the political, economic, social, proficient, legal and purlieual factors of a hotel. All will be used in reference to the internal or remote environment of the hotel, respectively. Hotels are generally judged and analyzed base on two factors that is, their internal and international environment (Jones and Lockwood, 2004). The internal environment of a hotel refers to all factors and features that remain exclusively confined to that establishment itself. For example, all factors such as the business revenue of the hotel, the physical features of the hotel, the staff and other positions of the hotel, all add together towards the internal environment of the hotel. As an extension of this, it bathroom be said that any factors contributing towards and influencing the internal environment and commonwealth of a h otel can also be considered part of the environment itself (Huo, 1995). The factors that decide what an internal environment is based upon are factors such as what a company wishes to provide its customers with, and how its strengths can cater to those requirements. Other factors can be the means with which to provide their services and the services it wishes to furnish those requirements. In summary, the strengths, aims, resources and requirements of an industry all contribute towards constructing its internal environment and the manifestation of these components is what provides the physical representation of this internal environment (Raghubalan and Balan, 2007). On the other hand, the external environment of a hotel refers to all factors and regulates that come from outside the enterprise itself. This means, all factors other than the businesss own desires, aims, means etc are considered external environmental factors. The external environment factor can influence the internal environment of a hotel or enterprise, but it is not only confined to such an enterprise. It can have effects of its own independence, other than in relation to being an influencing factor. Government policies, economic conditions, technological advances are all factors that comprise the external environment, but the biggest most important factor of the external envi