Issues in Global Business and Strategic Concepts Essay - 5

Issues in international Business and Strategic Concepts - Essay Exampley remarkable models, theories and concepts that are in line with the issues in global business and strategical concepts, particularly in understanding the future of Nokia-Microsoft merger. The said merger is more often than not to obtain a competitive advantage especially in mobile computing. However, specifically, the ultimate goal is to amplification potential market share or global expansion for Nokia and Microsoft in areas where the two firms have snappy common things to offer leading them to their competitive advantage.It is recommended that the new CEO must consider that it is essential to go for various models in business primarily in line with the issues in global business and strategic concepts. Prior to the actual implementation of the Nokia-Microsoft strategy, it is necessary that the consideration of other relevant factors such as the portal strategy, production and outsourcing, value chain, ma rketing strategy and the organisational structure should be required. Furthermore, the primary activities in the actual procedure should be considered with particular involvement of appropriate process implemented among the following factors structure, processes, people, culture, and incentives and control.In the age of grueling competition and globalisation, firms are conditioned that they should be able to compete, and the one which will be most possible to win in the battle should be able to understand the importance of achieving a remarkable competitive strategy prior to generating a competitive advantage (Siciliani, Straume and Cellini, 2012, p.2041).Microsoft and Nokia, in the midst of tough competition in their industry, are trying to improve their market share, especially in the area of mobile computing (Egan, 2014). Thus, the flex at hand tries to establish the idea that seeks to understand the competitive advantage of Microsoft-Nokia merger and the things involved in t his strategy.Specifically, this report examines the areas to gain competitive advantage in the